What agency leaders will learn about pricing, AI and retention at the 2026 Small Agency Conference

Small agencies are finally talking openly about AI at the 2026 Small Agency Conference. But I noticed something in the agenda that nobody is saying out loud. The real conversation isn't about AI tool

Small agencies are finally talking openly about AI at the 2026 Small Agency Conference. But I noticed something in the agenda that nobody is saying out loud.

The real conversation isn't about AI tools. It's about why smaller businesses keep buying them and getting nothing back.

You're not alone if you've got a subscription sitting unused. The $200/month tool your team never opened wasn't a mistake you made — it was a solution sold before anyone understood your actual problem. That's on the industry, not you.

Here's what the smartest agency leaders are figuring out: AI wins when it solves one specific, painful, repetitive task your team already hates doing. Not your whole operation. One task.

That's the shift. Stop asking "how do we adopt AI?" Start asking "what does my team do every week that drains three hours and delivers zero creative value?" That's your entry point.

Find that one thing. Then find the tool built specifically for that thing. Test it for 30 days with one person before anyone else touches it.

That's a real first win. No consultants. No coding. No ripping anything apart.


What's the one repetitive task in your business you'd eliminate tomorrow if you could?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

... business challenges facing smaller agencies right now: competing against larger networks, defending the value of creativity in the AI era ...