What's the future of AI and RCS in mobile messaging? - MarTech
PushButton AI Team ·
What's the future of AI and RCS in mobile messaging? - MarTech
Your customers are texting. Your AI tool is collecting dust. These two problems are actually the same problem.
Most business owners I talk to bought an AI tool because someone said they had to. Six m
Your customers are texting. Your AI tool is collecting dust. These two problems are actually the same problem.
Most business owners I talk to bought an AI tool because someone said they had to. Six months later, it's a $200/month reminder of a decision that didn't land. That's not stupidity — that's buying a solution before you knew the actual problem.
Here's the insight buried in the noise right now: AI in messaging isn't about blasting more texts to more people. The shift happening is from volume to relevance. Smart brands are using AI to send the right message to the right customer at the right moment — not more messages, just better ones.
You probably already have the customer data to make this work. Purchase history. Support tickets. Repeat buyers. AI can turn that existing information into personalized outreach that actually gets responses — without rebuilding anything you've already built.
One practical starting point: identify your single highest-value customer segment and test one AI-assisted message sequence to them. One segment. One sequence. Measure replies and conversions over 30 days. That's a real win, not a theory.
What's the one customer communication in your business that's costing you the most time or money right now?
Account-based marketing (ABM) · Agile marketing · B2B marketing · B2C ... Eric and I dive into how brands can move past the “quantity over quality” era ...
