When AI Marketing Gets Ahead of AI Engineering | Loeb & Loeb LLP

The AI vendor promised you the world. Then the invoice arrived — and the results didn't. You're not alone. "We bought that AI tool but nobody uses it" is the sentence I hear most from smart, successf

The AI vendor promised you the world. Then the invoice arrived — and the results didn't.

You're not alone. "We bought that AI tool but nobody uses it" is the sentence I hear most from smart, successful business owners right now. It's not a failure of intelligence. It's a failure of honesty — on the vendor's side.

Here's what a recent FTC case against an AI security company reveals: vendors are marketing what AI should do, not what it actually does today. The gap between the sales pitch and real-world performance is enormous — and you're the one paying for it.

This isn't about you being tech-stupid. This is about an industry that's racing to sell before the engineering catches up. The hype is intentional. Your confusion is the predictable result.

The practical takeaway: before your next AI purchase, ask one question — "Can you show me a case study from a business my size, in my industry, with measurable results in 90 days or less?" If they can't answer that cleanly, walk away.

That single question has saved clients of mine from six-figure mistakes.

What's the boldest claim an AI vendor made to you that turned out to be significantly overstated?

#AIStrategy #SmallBusiness #AIImplementation #BusinessGrowth

Original Source

Evolv Technologies – the FTC claimed that Evolv made unsupported claims by stating that its AI-powered security screening system was capable of ...