Why Human-centered Design Matters in AI Strategy | Alvarez & Marsal

Your AI tool isn't failing because AI doesn't work. It's failing because nobody designed it around the people who were supposed to use it. You're not tech-stupid. You bought what was sold to you — a

Your AI tool isn't failing because AI doesn't work.
It's failing because nobody designed it around the people who were supposed to use it.

You're not tech-stupid. You bought what was sold to you — a shiny tool with a big promise. Then it sat there collecting dust at $200/month while your team quietly went back to doing things the old way. That's not a you problem. That's a design problem.

Here's what the smarter companies figured out: AI only sticks when it fits the actual workflow of the actual human doing the actual job. Not the theoretical workflow. The real one. The messy one with shortcuts and habits baked in over years.

The firms getting ROI from AI aren't the ones who bought the fanciest tools. They're the ones who started by asking one simple question — "where does my team lose an hour every day?" — and automated just that. Nothing else. No disruption. No retraining. Just one friction point removed.

Pick one repetitive task your team complains about. Not the biggest problem. The most annoying small one. Build AI around that first. Let your team feel the win before you scale anything.

That's how you get your first real result in 30 days or less.

What's the AI purchase your team quietly stopped using — and why do you think it didn't stick?

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Designing the Future of Work. Roles and workflows rebuilt to scale as human–AI integration deepens; Clear boundaries of control and accountability, so ...