PushButton AI Team ·

The WNBA didn't overhaul their entire operation to use AI. They picked one specific problem and solved it. That's the part nobody tells you. You've probably watched a tool collect dust after someone
The WNBA didn't overhaul their entire operation to use AI. They picked one specific problem and solved it.
That's the part nobody tells you.
You've probably watched a tool collect dust after someone promised it would "transform your business." You're not tech-stupid — you were sold a solution before anyone understood your actual problem. That's on them, not you.
Here's what the WNBA's AWS partnership shows: they identified a narrow, measurable use case first. Real-time player performance stats for broadcasts. One problem. One tool. Visible results.
The businesses winning with AI right now aren't doing more. They're doing less, better. They pick the single most repetitive, time-consuming task their team complains about — and they fix that one thing.
That's your entry point. Not a platform. Not a strategy overhaul. One workflow.
This week, ask your team one question: "What's the most annoying task you repeat every day?" That answer is your first AI project. Solve that. Measure the time saved in 30 days. Build from there.
No consultants required. No new systems. No risk.
What's one task in your business that's begging to be automated — and what's stopped you from addressing it so far?
#AIForBusiness #SmallBusinessGrowth #AIStrategy #BusinessOwners
Ari Entin does Sports Marketing for AWS and is based in Silicon Valley. He joined Amazon in 2021 from Facebook where he led AI communications and ...