WWDC 2026 Preview: Apple Readies Siri Overhaul, AI Updates, and More - eWeek
PushButton AI Team ·
WWDC 2026 Preview: Apple Readies Siri Overhaul, AI Updates, and More - eWeek
You bought the AI tool. Nobody used it. $200/month gone.
That's not a you problem. That's a selling problem — and it's about to get worse.
OpenAI just announced a $4 billion consulting arm to help
You bought the AI tool. Nobody used it. $200/month gone.
That's not a you problem. That's a selling problem — and it's about to get worse.
OpenAI just announced a $4 billion consulting arm to help businesses "rebuild workflows around AI." Apple is overhauling Siri. Every major tech company is now selling you transformation.
Here's the part nobody says out loud: the bigger the vendor, the less they care about your specific 12-person operation.
These announcements are designed for enterprise budgets and enterprise timelines. Not your business. The consultants who follow will oversell, then disappear — same story, bigger invoice.
Your advantage is actually being small. You can test one thing, see results in weeks, and adjust. Enterprise companies take 18 months to do what you can do in 30 days.
Before the next shiny announcement pulls you in, do this one thing: write down your single most repetitive business task. The one that eats 3-5 hours weekly. That is your first AI target — nothing else.
One problem. One tool. One win. Build from there.
What's the AI purchase you regret most — the tool nobody touched, or the consultant who vanished?
