technology
PushButton AI Team ·
The biggest AI deals happen between companies you've never heard of. And they directly affect which tools you get sold next. Globant just partnered with Anthropic (the makers of Claude) to build what
The biggest AI deals happen between companies you've never heard of. And they directly affect which tools you get sold next.
Globant just partnered with Anthropic (the makers of Claude) to build what they're calling "AI Pods" for enterprise clients. Translation: big consulting firms are packaging AI tools into service bundles and selling them to large companies first.
You're not the target market. But here's why that matters to you.
When enterprise deals close, mid-market tools follow 12-18 months later — watered down, rebranded, and pitched to business owners like you at a premium. The consultant who disappeared? They were probably reselling one of these bundled solutions without telling you.
This isn't about the technology. It's about the sales pipeline pointed at your wallet.
The practical move right now: before your next AI conversation with any vendor or consultant, ask one question — "Are you a certified partner or reseller of this tool?" If yes, their incentive is the sale, not your result.
That one question has saved business owners I work with from commitments they'd regret inside 90 days.
Have you ever found out after the fact that a consultant was getting a referral fee on the tool they recommended to you?
#AIStrategy #SmallBusiness #BusinessOwners #AIImplementation
By joining the global Claude Partner Network as a Preferred Services Partner, Globant will also accelerate its own AI-powered transformation, ...
