Zeta Global CEO Backs AI Platform As Loyalty Data Gaps Emerge - Yahoo Finance

Big brands are quietly realizing their customer data is broken. And they're throwing AI at the problem before they even understand the problem. Sound familiar? If you've ever paid for an AI tool tha

Big brands are quietly realizing their customer data is broken. And they're throwing AI at the problem before they even understand the problem.

Sound familiar?

If you've ever paid for an AI tool that your team opened twice and forgot about, you're not alone — and you're not foolish. The tools are genuinely confusing, and most vendors sell solutions before asking what you actually need.

Here's what the Zeta Global news quietly confirms: even enterprise-level companies are only now discovering gaps in how they track and keep customers. The AI isn't the starting point. The data problem is.

That's actually good news for you. It means you don't need to chase the latest platform. You need to identify one specific place where customers slip away — a follow-up that never happens, a repeat purchase that should but doesn't.

That single gap is where your first AI win lives. Fix that one thing with a lightweight tool, measure the result in 30 days, and you've just become the smartest person in your industry peer group.

No ripping apart what works. No six-month learning curve.

What's the one customer moment in your business where you know the ball gets dropped — and nobody has fixed it yet?

#AIForBusiness #SmallBusinessGrowth #CustomerRetention #PracticalAI

Original Source

Zeta Global Holdings (NYSE:ZETA) focuses on AI based marketing software and data solutions that help brands engage customers and manage loyalty ...