technology
PushButton AI Team ·
You don't have a technology problem. You have a data problem you haven't named yet. That $200/month tool collecting dust? It probably failed because it was solving the wrong problem — not because AI
You don't have a technology problem. You have a data problem you haven't named yet.
That $200/month tool collecting dust? It probably failed because it was solving the wrong problem — not because AI doesn't work.
Here's what Zillow figured out that most business owners miss completely.
Zillow isn't winning because they have the flashiest AI. They're winning because they own their data at every step of the customer journey. Their AI works because it has something specific to chew on — their own proprietary information, not generic inputs.
That's the real lesson for your business. Before you buy another tool, ask: what data do we already collect that nobody is using? Your customer history, your repeat purchase patterns, your service call logs — that's your moat. AI just helps you finally read it.
One thing you can do this week: pull your last 12 months of customer data into a spreadsheet. Nothing fancy. Just look for the pattern your team talks about but never acts on. That's your first AI use case — already waiting inside a file you already own.
No new systems. No coding. No consultants needed yet.
What's one pattern in your business you've always suspected but never had time to prove?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
JPMorgan highlights the upcoming March 24 AI summit as a chance for management to showcase Zillow's vertical integration, last mile data ownership, ...
