What Matters in AI — This Week

Are Hashtags Still Relevant? Here's How to Use Them | CO- by US Chamber of Commerce

Everyone says you need to find your "first AI win" to prove this technology works. But what if you're looking in the wrong place entirely? I hear it constantly: "That webinar promised the world, then hit me with a $15K course pitch." The AI space is drowning in hype, and it's exhausting trying to separate signal from noise when you just need one thing that actually works for your business. Here's what changed my perspective: hashtags. Stay with me. Hashtags aren't sexy AI, but they're teaching us something critical. The Chamber of Commerce research shows that hashtags still work, but only when they're strategically matched to where your specific audience already hangs out. Not trending tags. Not the most popular ones. The RIGHT ones for YOUR people. This is exactly how AI should work in your business. Not the flashiest tool or the one getting buzz on LinkedIn. The one that matches your actual workflow, where your team already operates, solving one specific friction point. Your first AI implementation shouldn't require rebuilding anything. It should slot into an existing process that's already costing you time or money, and make that one thing measurably better. What's the ONE repetitive task in your business that, if it took 50% less time, would actually move the needle? #AIForBusiness #SmallBusinessAI #BusinessAutomation #AIImplementation

February 15, 2026