What Matters in AI — This Week

Failure to plug AI skills gap will cost marketing industry £10.9bn a year, data suggests

The AI skills gap isn't your team's fault. It's a systems problem disguised as a people problem. New research suggests the marketing industry alone could lose £10.9bn annually from employees lacking

July 13, 2026

Why Prisma Browser Should Be an Integral Part of Your Identity Strategy

You bought an AI tool. Nobody used it. Sound familiar? That $200/month just sat there, a quiet reminder that this stuff is harder than the gurus made it look. You're not tech-stupid. You're just bei

July 13, 2026

The challenge after AI adoption - IBM

You bought the AI tool. Nobody used it. $200/month gone. That's not a you problem. That's a rollout problem. IBM just published something most AI vendors won't tell you. Even after you adopt AI suc